Launched in 2011, Mamas Day was an annual campaign introduced by Forward Together through the Strong Families Network to celebrate and uplift the full spectrum of mamahood.

As one of the biggest commercial holidays in the U.S., Mother’s Day often reinforces narrow, traditional ideas of motherhood—frequently excluding mamas based on race, gender identity, sexual orientation, immigration status, and income. Mamas Day responded by offering an alternative vision: one that reflects the beauty, strength, and diversity of all families.

Through original art, custom card creations, and storytelling, the Mamas Day challenged mainstream narratives and made space for the expansive realities of motherhood. Over the years, we’ve uplifted trans mamas, Black mamas, queer mamas, community mamas, immigrant mamas, Muslim mamas and incarcerated mamas. Though now archived, Mamas Day remains a powerful example of how culture shifts can be sparked through love, art, and community.

We celebrate all mamas—Black, brown, queer, trans, immigrant, disabled, undocumented—because every kind of mama deserves to be seen, honored, and loved.