Press Release


Contact: ChaKiara Tucker

Activists and Artists Redefine Mother’s Day

9th annual Mamas Day uplifts mamas in the social justice movement

April 30, 2019 – Forward Together, a multiracial and multicultural social justice organization, uses art to challenge the traditional images and myths of Mother’s Day through its 9th annual Mamas Day campaign. This year’s theme is Power and Flowers, which reminds us that while Mamas Day is a day to shower our mamas with love and affection, it can also be a time to recognize their tireless efforts to ensure our families have what they need to thrive.

Mamahood is not one size fits all, but most popular images of mothers exclude mamas based on their sexual orientation, gender, race, income, immigration status and more. Mother’s Day, one of the biggest commercial holidays in the United States, reinforces an image of family that excludes the way most of our families in the U.S. are composed. That’s why we created Mamas Day nine years ago to recognize and celebrate all the ways that mamahood can look.

Mother’s Day was founded on the power of mamas united against war and violence. This year for Mamas Day, we honor that tradition by celebrating the power of our movement mamas. Whether they be Black mamas fighting for the maternal health care they need, immigrant mamas fighting to keep their families together, trans mamas holding down chosen families, or Indigenous mamas leading their communities, mamas are powerful. Through beautiful art made by and for our communities, Mamas Day celebrates the many mamas around us, and their fights for recognition, rights and resources.

Forward Together worked with dozens of partner organizations in the Strong Families Network to launch this Mamas Day campaign.

Diana Lugo-Martinez, Forward Together’s Movement Building Director, explains why mamas deserve both power and flowers:

“Our mamas are powerful. They have always fought tirelessly to reshape the world in the ways our families need, yet they haven’t always gotten the recognition and praise they deserve. Every day mamas take care of us, they guide us, nurture us, and uplift us. One day a year, we shower our mamas with flowers, chocolates and brunches. But we must do more. We must show mamas that we recognize their power, honor their daily fight for our communities to make sure we have the rights, recognitions and resources we need to thrive, and commit to fighting alongside them. This Mamas Day, we encourage communities to challenge the narrow, single narrative about mamahood and uplift the expansive stories about mamas and our families by sharing this art.”  



(contact ChaKiara Tucker, 404.771.0290 or

Diana Lugo-Martinez, Movement Building Director, Forward Together (Yonkers, NY)
Erica Clemmons-Dean, Georgia State Director, 9 to 5 National Association of Working Women (Atlanta, GA)
Francis Mead, Artist (Oakland, CA)

Participating Artists (*unavailable to speak with media)

  • Francis Mead
    Instagram: @girasoulll, Facebook: @francis.mead.1
  • *Ethan Parker
    Instagram: @3thanxp, Facebook: @EthanDrawsStuff
  • *Melanie Cervantes
    Instagram: @melaniecervantes, Facebook: @MelanieCervantesDignidadRebelde
  • *Chucha Marquez
    Instagram: @la_chucha, Facebook: @la.chucha.marquez
  • *Mojuicy
    Instagram: @brohammed, Facebook: @mojuicyart


How can people celebrate Mamas Day with us? Visit to send a card to the mamas in your life:

  • Share the Mamas Day art and Movement Mama stories, encouraging others to build a world where all mamas can thrive.
  • Donate to Forward Together and support our Mamas Day tradition of recognizing mamahood in all forms through powerful, transformative artwork.
  • Follow and share photos and stories of #MamasDay2019 on Facebook, Twitter and Instagram.

About Forward Together
Mamas Day is an annual project of Forward Together, a national multiracial organization that works with community leaders and organizations to transform culture and policy to catalyze social change. We work to ensure that all families have the rights, recognition and resources they need to thrive. Now in its ninth year, Mamas Day originated as a project of our Strong Families network that unites 180 grassroots groups nationwide. We are committed to making art an integral part of the movements for racial, economic and gender justice. Visit for more information.